ADM Architecture, LLC

Posts Tagged ‘#BabyBoomers’

Creating Products for Boarders, or Boomers? (a story of the Scion XB)

Posted on: March 5th, 2012 by Aaron D. Murphy, Architect / CAPS 2 Comments

I read a great article 3-4 years ago, telling of important “accidental” lessons learned by Toyota related to the intended client of the Scion XB, vs. who was actually buying the product.  Having been the architect/designer at the time for a Scion Showroom conversion within an existing Toyota building that didn’t have a space for Read more…