Category Archive for ‘Empowering the Mature Mind’
Creating Products for Boarders, or Boomers? (a story of the Scion XB)
I read a great article 3-4 years ago, telling of important “accidental” lessons learned by Toyota related to the intended client of the Scion XB, vs. who was actually buying the product. Having been the architect/designer at the time for a Scion Showroom conversion within an existing Toyota building that didn’t have a space for Read more…
“Got Parents?”
Do you remember the milk industry’s big push for attention: pictures of famous faces with obvious milk moustaches. Those stick with you – as good advertising should. What will be the next “Got milk?” campaign? Consider this: “Got parents?” Of course we do! Most of us have thought about our folks and where they are Read more…